Metricool
Metricool Review: Pricing, Pros, Cons & Best For
Marketers who need social scheduling and performance analysis together, especially when tracking several brands.
Scheduling and cross-channel insights share the same workspace, with competitor metrics and exportable reports on appropriate plans.
Free users face a 20-post monthly limit and cannot connect LinkedIn or X; advanced approvals and API access require Advanced.
What can you use Metricool for?
Should you use Metricool?
Metricool is a strong choice if publishing performance matters as much as the content calendar. Its free plan is useful for testing one brand, while paid tiers offer wider analytics history, reporting, and larger brand limits.
What we like
- Unified social planner and analytics
- Competitor monitoring
- Free plan for 1 brand
- Reporting on Starter and above
- More brands on paid tiers
- Advanced API and approvals for agencies
What to consider
- Free plan limited to 20 posts per month
- Free excludes LinkedIn and X/Twitter
- 30-day free analytics history
- API and approval workflows require Advanced
- X requires an add-on on paid plans
Overview
Metricool combines social publishing, analytics, competitor tracking, and reporting in one workspace. Its free plan supports one brand with limited monthly scheduling and analytics history. Starter expands brands, scheduled publishing, reports, and integrations; Advanced adds client collaboration, approvals, and API access.
What is Metricool?
Metricool is a social media management and digital analytics tool that centralizes post planning, network metrics, competitor comparisons, and campaign reporting. Brands can start with a limited free account, then expand into multi-brand reporting and more advanced team management as their needs grow.
Where Metricool fits in a small business workflow
Connect a brand, set up a content calendar, publish across supported networks, review performance by channel, benchmark competitors, and export reports on a qualifying paid plan.
When Metricool may not be the right fit
A poor fit for people expecting full social listening or all network connections on Free. Team approvals, Looker Studio integration, and the Metricool API belong to Advanced or Custom plans.
Who is Metricool best for?
Available on: Android, iOS, Web.
Who should choose it?
Choose Metricool if you run marketing for a brand or clients and routinely need both publishing schedules and understandable cross-network reporting.
Who should skip it?
Skip Metricool if you need unrestricted LinkedIn or X publishing on a permanently free plan, or if you only want a minimal one-channel queue.
Similar tools to consider
Visual-first brands planning Instagram, TikTok, and other social content with a clear publishing calendar.
View details
Teams that publish recurring educational, promotional, and evergreen content using repeatable topic-based schedules.
View details
Solo creators and small businesses that need a simple queue for consistent posting across a few social channels.
View detailsPricing and core product details were last checked on Oct 17, 2026. Software pricing and features can change, so confirm important details on the official website before purchasing.