Small Business Software Cost Index
How much does business software cost? This live index summarizes starting prices and free-plan availability across the software tracked by WiseTechList.
Software cost by category
Median prices use currently published starting prices that can be converted into a clear monthly amount. USD and IDR are kept separate rather than using an estimated exchange rate.
| Category | Tools tracked | Free plans | Median starting price |
|---|---|---|---|
| AI | 8 | 6 (75%) | $20.00/mo |
| Analytics | 5 | 4 (80%) | $20.00/mo |
| Automation | 4 | 3 (75%) | $16.00/mo |
| CRM | 4 | 3 (75%) | $14.00/mo |
| Design & Creative | 3 | 3 (100%) | $15.50/mo + Rp82.217/mo |
| Email Marketing | 6 | 5 (83%) | $13.00/mo |
| SEO | 4 | 2 (50%) | $103.20/mo |
| Website | 5 | 4 (80%) | $12.50/mo |
Methodology
WiseTechList uses the starting price stored for each published software profile. Promotional discounts, taxes, seat requirements, usage tiers, contact limits, and add-ons can make the real bill different. Annual-billing prices are treated as their displayed monthly equivalent. Tools with variable or unclear prices remain in the database but are excluded from median calculations.
Suggested citation: “WiseTechList Small Business Software Cost Index, accessed September 17, 2026.”